Legendary Beach Boys Strike Partnership with Irving Azoff’s Iconic Artists Group

Iconic Acquires Controlling Interests in The Beach Boys Brand, Sound Recordings, Select Compositions, and Memorabilia Ahead of the Band’s 60th Anniversary

LOS ANGELES, CA (February 18, 2021) – Pioneering and GRAMMY® award-winning rock band, The Beach Boys have entered into a partnership with Irving Azoff’s new venture, Iconic Artists Group (Iconic) to preserve and grow their legacy in a digital era. As part of the deal, Iconic has purchased a controlling interest in The Beach Boys’ intellectual property (IP) including their sound recordings, the brand, select musical compositions, and memorabilia. The members of The Beach Boys and their heirs will retain an interest in their assets to participate in the upside Iconic expects to create by actively marketing and promoting The Beach Boys.

Brian Wilson, Mike Love, Al Jardine, and the Carl Wilson estate commented, “The Beach Boys and our songs have been one of the great joys of our lives. For more than half a century, we’ve witnessed generations of fans from all corners of the world come together to celebrate our music, dancing and singing along to the songs that we have loved and performed for decades. As we look towards the upcoming 60th anniversary of The Beach Boys, we wanted a partner to help expand opportunities for our brand, while continuing to preserve our tradition as a band whose music transcends the test of time. We are confident that Irving and Iconic are the ideal partners and are confident that The Beach Boys’ ongoing legacy is in the best possible hands. We are very proud of what we have achieved as The Beach Boys and how our songs continue to resonate with our fans.”

 “The Beach Boys are an American treasure,” added Azoff, Chairman and CEO of The Azoff Company. “I am honored that the Beach Boys have entrusted Iconic to preserve and grow their legacy. And I’m thrilled that the Beach Boys want to stay invested in the growth of the incredible cultural brand they created.”

Olivier Chastan, founder and CEO of Iconic Artists Group continued, “Ever since hearing the opening guitar notes of ‘Wouldn’t It Be Nice’ as a teenager, The Beach Boys have been one of the permanent soundtracks of my musical life. To be entrusted as the custodian of this incredible art and legacy is both humbling and thrilling. I want to thank Brian, Mike, Al, and the Carl Wilson family for their belief in Iconic’s unique mission.”

Iconic Artists Group is dedicated to acquiring, and actively managing a portfolio of select artists’ assets and preserving the important legacy of these music icons.  Iconic feels a void in the music business for legendary artists: a trusted steward for an artist’s intellectual property with the expertise to maximize the value of assets and maintain their brand. Iconic provides an alternative for artists who value legacy preservation; Iconic is dedicated to exposing the artistry and music of their artists to new generations. Iconic works in direct partnership with artists, their managers, record labels and publishers, and legal heirs to provide a solution that unites the music with the brand to efficiently drive value in both.

About The Beach Boys:

For almost six decades, The Beach Boys’ music has been an indelible part of American history.  Their brilliant harmonies conveyed simple truths through sophisticated, pioneering musical arrangements. The Beach Boys transcended their music and have come to represent Californian culture. They provided fans around the world with a passport to experience love, youthful exuberance, and surf culture. Founded in Hawthorne, California in 1961, The Beach Boys were originally comprised of the three teenaged Wilson brothers: Brian, Carl, and Dennis, their cousin Mike Love, and school friend Al Jardine. The Beach Boys signed with Capitol Records in July 1962 and released their first album, Surfin’ Safari, that same year.

The Beach Boys are one of the most critically acclaimed and commercially successful bands of all time, with over 100 million records sold worldwide. Between the 1960s and today, the group had over 80 songs chart worldwide, 36 of them in the US Top 40 (the most by a US rock band), and four topping the Billboard Hot 100. Their influence on other artists spans musical genres and movements. Countless artists have cited Pet Sounds as their inspiration for creating their own musical masterpieces. Rolling Stone ranked Pet Sounds No. 2 on its list of the “500 Greatest Albums of All Time,” and the Beach Boys No. 12 on its list of the "100 Greatest Artists of All Time."

Inducted into the Rock & Roll Hall of Fame in 1988 and recipients of The Recording Academy’s Lifetime Achievement GRAMMY Award®, The Beach Boys are a beloved American institution that remains iconic around the world.